Welcome to my
PUBLIC RELATIONS
PORTFOLIO
YiCha
YiCha, a Chinese Tea Business with a homegrown twist!
My first client for my Final Project, Twenty6 PR. Yi wanted help with promoting her new business venture into Chinese Tea, we started by meeting her initially to go over what was expected and found Yi mainly wanted social media support and copywriting for press releases/blog posts.
Hover to see what we did for her!
We met with Yi repeatedly to get a feel for her business and her as a person, before devising a social media content plan, event plan, press releases and support with this, by posting and editing blog posts for the website.
We also organised photoshoots and videography for YiCha to use for promotional purposes.
The Social Nerdwork
The Social Nerdwork is a brand new gameshow web-series that is fun, quirky and most of all...weird!
We took over all of their social media, creating a content plan, press releases, conducting market research and making sure to meet with the crew regularly to present our findings and what we have been up too!
I really enjoyed writing and posting for a different audience.
TSN comprise of a group of four BCU students who created a concept of a nerdy quiz/game show, that was interactive for guests and fun to watch as we found a gap in the market for this sort of show.
Working with TSN crew was a great experience and allowed me to get hands on with a full social media integration and copywriting.
Eastside PR
Eastside PR Agency is a student based PR Agency in Birmingham City University run by senior PR lecturer, Kelly O'Hanlon.
Kelly allowed us to get our first experience in pr within a university, allowing us to make content plans/contribute to school of media content plans and create engaging blog posts for the bcuwearepr site.
By acting as ambassadors for the course, university and school of media, we could utilise Twitter and Instagram to post live content for anyone who was missing an open day and wanted to see it through a students view. We included engaging content which prospective students could get involved in and including marketing links.
I regularly attended CIPR talks hosted by the university and organised by Kelly in order to broaden my learning.